When users search for a local business, search results appear based on metrics that measure relevance. This produces the best results that match the user’s intent. Google displays these results at the top of search engine results pages (SERPs) in groups of three, which is called the Google 3 pack.
A high percentage of all searches on Google are local in nature. When a local search is performed, the Local 3 Pack appears at the top of SERPs 93 percent og the time, so having your business appear on the Local 3 Pack boosts your visibility significantly.
Building your local search presence should be your number one priority to attract nearby customers to your business and drive more sales. Fifty Five percent of of users visit a store within a day after seeing the business on local search and nearly 80 percent of local searches result in conversions.
The Google Local 3 Pack is Google’s way of displaying the top three results for local searches. When you search for a local business, Google generates a list of possible businesses that match your query and location. For instance, if you search for “real estate agent near me” or “real estate agent [location],” you get a result showing the top three real estate agents in your area.
A Google Local Pack listing contains critical business information that a user could be searching for when performing a local search. These include:
⇾ Phone number
⇾ Business address
⇾ Ratings
⇾ Price range
⇾ Open hours
⇾ Website link
⇾ Location on the map
⇾ Directions
Do you want to learn how to get in the Google 3 pack? Here are a few tips to optimize your business to show up in the coveted top three:
1. Optimize your Google My Business profile.
Your GMB profile is your customers’ primary source of information about your business. Optimizing your GMB profile gives Google critical information about your business, enabling your listing to show up for relevant searches in your area. Offering your customers information improves your business’s visibility, allowing your customers to find you when they need to.
2. Add reviews to your profile.
Online reviews improve business visibility because users actively search for them before deciding on a purchase. Eighty Six percent of consumers say they read reviews for local businesses. Not only are reviews a factor in establishing trust. They are also a ranking factor in the Google 3 pack listings.
When you have good reviews, you attract more people to your listing, which boosts foot traffic. Boost your credibility by managing your online reviews.
3. Make your website more responsive
In 2019, mobile users accounted for over 53 percent of all internet traffic. So it’s no wonder mobile-friendliness is a ranking factor in Google 3 pack.
A responsive website is one where:
⇾ Text, images and video load quickly.
⇾ Web pages adapt to the user’s screen, regardless of the mobile device used.
⇾ All animations load flawlessly.
⇾ Navigating between pages is easy.
Making your website more responsive effectively strengthens your business’s local presence, which directly impacts your bottom line. Thirty percent of all mobile searches have local intent. Seventy-six percent of those who searched for business information on their smartphones visit the store within the day.